Most business owners assume a website is either "working" or "not working" — but the truth is more subtle. A website can be online, technically functional, and still be quietly costing you enquiries every single day. Here are seven signs worth checking today.
1. It takes more than three seconds to load
Page speed is one of the biggest silent killers of conversions. Visitors on mobile data, in particular, will abandon a slow-loading page before they've even seen what you offer.
2. It isn't properly responsive on mobile
The majority of UK web traffic now comes from mobile devices. If your menu is unusable, text overlaps, or buttons are too small to tap accurately, you are losing customers before they read a word of your copy.
3. There's no clear call to action
Every page should answer one question for the visitor: "what do I do next?" If a first-time visitor can't find your phone number, contact form, or booking link within a few seconds, you're relying on luck rather than design.
4. It hasn't been updated in years
An outdated design signals an outdated business, fairly or not. Visitors judge credibility within seconds of landing on a page.
5. It isn't showing up in Google
A beautiful website that nobody can find isn't doing its job. Basic on-page SEO — proper page titles, headings, and content — should be considered part of the build, not an afterthought.
6. There's no way to capture a lead who isn't ready to buy yet
Not every visitor is ready to contact you immediately. A newsletter signup, downloadable guide, or simple enquiry form gives you a way to stay in touch with people who are still deciding.
7. It doesn't reflect what makes your business different
Generic template copy and stock photography make it hard for visitors to understand why they should choose you over the next search result.
If two or more of these sound familiar, it's worth getting a second opinion. Our free website audit reviews your site against all seven of these points and more, with honest, practical recommendations — no obligation attached.